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How to Market Your Investment Property to Millennials

By January 7, 2019June 29th, 2023Blog, Hard Money Lenders

One of the most important deciding factors in the success of your investment property is knowing your target audience.
Nationwide, millennials (those between the ages of 25 to 34) make up about 35 percent of the home buying market. According to a report by The Brookings Institute, there are nearly 10 million millennials presently living in California – more than any other state in the nation.
With such a large population of persons eager to purchase or rent a home, it only makes sense to know how to market directly to that population.
In this issue, the expert hard money lenders in San Diego, at PB Financial Group will discuss the important factors millennials look for when in the market to purchase or rent a home.
Remember, it’s vital to have skilled investors on your side who, in addition to providing you with the capital for your investment, can provide you with the expertise in selecting the right property that will help in developing a marketing plan directed towards the targeted audience.

The Mindset

Data deep within the report from The Brookings Institute confirms that while 68 percent of millennials think of their first home as a stepping stone to more permanent home and 82 percent see buying or renting a home as a top priority.

What Millennials Look For

New, green, and high-tech are important keywords millennials like to hear.

  • They are interested in green technology, including solar panels, energy efficient appliances and LED lights
  • Internet compatibility
  • New appliances – it may be time to upgrade them, if the appliances in the home are more than five years old
  • Homes in the suburbs rather than urban areas

If you’re looking for an investment that can provide you with a higher yield than what you would find in money markets, a hard money realty loan could be the right ticket for your financial security.
For solutions to all of your hard money loan questions call PB Financial Group today and schedule a consultation 877.700.3703 or visit to learn more.

PB Financial NMLS #357614/CalBre #01522495

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